I am Naëmi Rickenmann, a branding and strategic communications expert.
Why I focused on branding
Strong brands are the foundation for long-term success. They communicate values and attributes - an entire identity. They are the key to many of our decisions. Competitors can copy almost anything, but not a strong brand. Brands guide and lead, inform and explain, emotionalise and dramatise. This process fascinates me. And that is why I have specialised in it.
Where my strengths lie
I help you strategically develop your brand identity, create strong messages and a compelling brand story. Once this foundation has been successfully laid, it's time for implementation. Whether that be content production, event production or web design: You will have a passionate, creative and multi-talented expert at your side, working with you to set milestones with passion and attention to detail.
Where I come from
After studying communications and political science at the University of Zurich and several years of project work in concert marketing, I decided to work in consulting. For five years, I worked for a boutique agency for strategic management consulting, where I was responsible for projects in the areas of internal and external communication as well as political communication (election campaigns). I designed and created graphic products or websites and was responsible for social media campaigns and events. I was also co-managing director of a political dialogue platform and foundation.
Want to know more about me?
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Reliability, humility and fairness are essential values that guide me in my daily life and my actions.
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I am a dedicated vice-president and volunteer cook for the Speakout Soup Kitchen, which provides a free hot meal four times a week to people in need.
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My great passion is baking bread with my sourdough. Want to try? This way.
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I thrive on efficiency and aesthetics, beautiful things, new ideas and great books. My favourite book: The Physicists by Friedrich Dürrenmatt.
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I am inspired by innovation and discovery, by insights into other cultures and by good discussions.
My work
Campaign work: social media strategy (Instagram and Facebook only) and production for various campaigns around wildlife and nature conservation.
Campaign work: social media strategy (Instagram and Facebook only) and production for various campaigns around wildlife and nature conservation.
Overall responsibility and development of naming, design, content; concept and production of webshop, social media and stories