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I am Naëmi Rickenmann, a branding and strategic communications expert.

Why I focused on branding

Strong brands are the foundation for long-term success. They communicate values and attributes - an entire identity. They are the key to many of our decisions. Competitors can copy almost anything, but not a strong brand. Brands guide and lead, inform and explain, emotionalise and dramatise. This process fascinates me. And that is why I have specialised in it.

 

Where my strengths lie

I help you strategically develop your brand identity, create strong messages and a compelling brand story. Once this foundation has been successfully laid, it's time for implementation. Whether that be content production, event production or web design: You will have a passionate, creative and multi-talented expert at your side, working with you to set milestones with passion and attention to detail.
 

Where I come from

After studying communications and political science at the University of Zurich and several years of project work in concert marketing, I decided to work in consulting. For five years, I worked for a boutique agency for strategic management consulting, where I was responsible for projects in the areas of internal and external communication as well as political communication (election campaigns). I designed and created graphic products or websites and was responsible for social media campaigns and events. I was also co-managing director of a political dialogue platform and foundation.

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Want to know more about me?

  • Reliability, humility and fairness are essential values that guide me in my daily life and my actions. 

  • I am a dedicated vice-president and volunteer cook for the Speakout Soup Kitchen, which provides a free hot meal four times a week to people in need.

  • My great passion is baking bread with my sourdough. Want to try? This way.

  • I thrive on efficiency and aesthetics, beautiful things, new ideas and great books. My favourite book: The Physicists by Friedrich Dürrenmatt.

  • I am inspired by innovation and discovery, by insights into other cultures and by good discussions.

My work

Portfolio

Campaign work: social media strategy (Instagram and Facebook only) and production for various campaigns around wildlife and nature conservation.

Campaign work: social media strategy (Instagram and Facebook only) and production for various campaigns around wildlife and nature conservation.

Concept, design and production of website, content

Concept, design and production of website, content

Concept, design and production of website, content